While the World is learning to live with COVID conditions with lifestyle changes, the businesses are also finding ways to sustain in different ecosystem. One such step was taken by Krup Music to digitalize their singing contest “Sur Gujarat Ke“.
“Sur Gujarat Ke” contest became 1st Global singing contest to attract the best singers from around the World through digital participation on WhatsApp, Facebook, Instagram and YouTube. Now the global brands also join hands to this unique platform for the upcoming talented singers. Switzerland based Swar Systems came on board as presenting partner of “Sur Gujarat Ke 2020”. The company makes music software specially around Indian instruments and offers top class VST plugins for professional musicians as well as students.
Mariano Etchepareborda, the founder of Swar Syatems expressed that “Sur Gujrat Ke” is a very welcomed initiative for revealing the fantastic talent of youngsters all over, that could otherwise be lost to the world. The online format makes it easy for everyone to participate, and most importantly, safe in this time of Covid. He added that the team at Swar Systems love Indian music with passion and feel honored to be part of an adventure that will see immensely talented musicians be recognized at their right value. He went on to share his best wishes for the participants and told that the participants should work hard, accept and value the constructive criticism, ignore the negativity, always listen to performances from the masters and try to emulate them, but most importantly, enjoy singing. Winning or not is irrelevant. Dr. Krupesh from Krup Music said that they are very happy to have Swar Systems on board for the show and added that the show is truly becoming global not only by participants but also by partners from different countries.
The show format is time specific and in batches. While the registration for the new participants is still going on, the initial phase participants have moved to the next rounds. All the participants from different time phase will compete to secure their place in semi-finals. The show will move forward with those semi-finalists. They will be mentored by Dr. Krupesh Thacker who is also on of the judges of the show. The participants will be singing his songs for the contest. Dr. Krupesh said that the participants they got so far are very talented and they have already started projects with the selective ones. He also added that the focus of the show is not just on winners and he is trying to mentor and incorporate different singers in his projects with Krup Music.
The interested contestant can visit this link for registration to the show.